Bachelor's program
The program combines basic economic disciplines, management disciplines, specialized disciplines aimed at studying the specifics of the mid-industry and the peculiarities of management of its enterprises.
General training cycle
Foundations of economic theory. Macroeconomics. Microeconomics. International Economic Relations.
Fundamentals of management, innovation management, personnel management, management of international activities of the enterprise, operational management, risk management,
Economics and finance of the enterprise. Economic statistics. Finance, money and credit. Accounting and Auditing.
Marketing. Logistics.
Higher and applied mathematics for managers. Probability theory and mathematical statistics for managers.
Cycle of educational disciplines of professional training
Basics of media business.
Legal regulation of media business
Economics and organization of media business
Management of distribution of media products
Economic analysis of media and publishing companies
Basics of commercial activity.
Information and communication technologies in the media business
Printing production technologies
Elective courses
Media communications and the latest media
Content processing tools
Advertising management
Marketing research of the media market
Management of distribution of media products
Sales and brand management
Integrated marketing communications
Media project management
Managing the competitiveness of media companies
Financial and management accounting of media companies
Social media management
Business planning of media companies
Management of economic security of media enterprises
Business planning of media industry enterprises. etc.
general subjects are also studied:
Information systems and technologies
Life Safety
Cycle of disciplines of social and humanitarian training (at the choice of students)
Foreign language for professional purposes
Fundamentals of law
Training is completed by the State certification (defense of qualification work before the State examination commission).
The amount of study load and the distribution of academic disciplines for the period of study can be found in the relevant section.