About the educational program Media Management and Administration in the Publishing and Printing Specialty 073 Management

The educational program "Media Management and Administration in the Publishing and Printing Industry" specialty 073 "Management" is aimed at studying the features of management of media enterprises. The program is accredited by the National Agency for Quality Assurance in Higher Education, which certifies its compliance with training requirements. Training is conducted at all levels of higher education, full-time education and in-service training (correspondence form).

Media management is a relatively young field of management science, which has developed in the context of the growth of mass communications, the active development of new information technologies, the spread and globalization of media. The emergence of new opportunities has necessitated a change in approaches to the work of media companies, the formation of innovative business models, improving the principles of administration.

The main goal of media management is to embody creative ideas in economically successful business projects. Media management provides high profitability and dynamic development of publishing, advertising, television and radio business.

More about media management on Wikipedia.

Specialized training programs in media management appeared in developed countries in the 90s and 2000s. Colleges and business schools offer bachelors in this field for a 3-4 year program, then continue their studies in graduate school.

International media management associations have been established and are functioning: since 1961 the Media Financial Management Association (https://www.mediafinance.org), since 2003 the European Media Management Association (https://www.media-management.eu/about -emma /), since 2012. International media management academic association (https://immaa.org/about/).

Published scientific journals on media business management and administration: The International Journal on Media Management (https://mcm.unisg.ch/forschung/publikationen-und-buecher/jmm), Nordic Journal of Media Management (https://journals. aau.dk/index.php/NJMM), Journal of Media Business Studies (https://www.tandfonline.com/loi/romb20), Journal of Media Economics (https://www.tandfonline.com/action/journalInformation?journalCode = hmec20).

The rapidly changing global media sector requires smart and innovative leaders capable of developing it.

More details on educational programs and curricula can be found in the relevant sections.

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